11/25/08

Some thoughts on the entrepreneur...

Does this, a week ago mentioned, individual “entrepreneur” actually operate in an uncertain and unpredictable environment?

First, his institutional setting is fairly stable and predictable. The illegal status of selling home-made DVDs of the latest films and TV-series is not likely to change in the near future. Second, he has clearly carefully chosen a market niche where at least the nation-wide established players are not likely move. Also the choice of market place clearly indicates that the entrepreneur is aware of his market niche and the risk involved. At the same time he is able to contact his potential customers, i.e. the not-so-well-off people who have to probably work a couple of jobs and don’t have the time or money to subscribe to these other vendors, and, if it comes to it, he has a good possibility to the melt into the crowd and so avoid the default risk. (Having visited “The Greatest City in America”, it is rather obvious to me that this entrepreneur does not cooperate with the local law enforcement.) Nevertheless, consider the situation from the five forces framework of Michael Porter (1980) it seems that he might have secured a position for competitive advantage.

Also, operating in such a market niche this individual clearly has the capability to endure and take more risk than the average entrepreneur. However, again based on personal observations in the city of Baltimore, it is rather unlikely that he would be the only one having this capability. Also, as mentioned, it is fairly easy to get yourself copies of the latest TV-series and distribute them via DVDs. As such, these would not qualify as resources that are valuable, rare or inimitable (cf. Barney 1991). This raises the question why don’t we witness more competitors enter this market niche? One answer might be that he operates as part of a network of vendors who have cartelized and divided the market: one has the subway another operates for example in public parks. However, it has been shown that colluding is difficult in cases where market entry is easy. More likely, this entrepreneur has developed a unique set of capabilities and resources that are required in this type of competitive environment. These capabilities are hard to copy, not because they are necessarily inimitable, but because developing them takes time and requires tacit knowledge and learning processes. In other words, it may be possible that this individual holds a dynamic capability to renew and change his capabilities according to requirements of the situation (Teece et al. 1997). A capability that gives him an advantage over potential entrants, by enabling him to explore as well as exploit the environment and its resources (Zollo & Winter 2002).

References

Barney, J. 1991. Firm resources and sustained competitive advantage. Journal of Management, 17(1): 99-120.
Porter, M. E. 1980. Competitive Strategy: Techniques for analyzing industries and competitors. The Free Press: New York.
Teece, D. J., Pisano, G., & Shuen, A. 1997. Dynamic capabilities and strategic management. Strategic Management Journal, 18(7): 509-533.
Zollo, M., & Winter, S. G. 2002. Deliberate learning and the evolution of dynamic capabilities. Organization Science, 13(3, Knowledge, Knowing, and Organizations): 339-351.

11/18/08

Entrepreneurial activity and sources of competitiveness

At one metro station in downtown Baltimore is a spot, a mysterious spot, where you are able to update yourself with the latest turns in your favorite TV-series. Of course by assuming that you have favorites on TV and that you have actually missed the latest dramatic turns a day before. Well, no worries, your problems will be solved. In that particular spot you'll find a dude that has the abilities and willingness to provide you visual goodies, dvds - straight from the owen. His distribution channels also reach to the latest movies which gives him a second niche. And you are his one and only business opportunity.

But you are such an uncertain one. Maybe you did see the break-up, deal-gone-bad or that unsolvable crime actually solved before you woke up drooling on your sofa. No doubt you are not that willing to encourage his not-so-legal business venture after all. In addition, maybe you have a deal with Netflix, maybe you have a DVR or you'll have some time to spare at hulu.com. Why you then should pay for couple of dvds???

However, this fellow is maneuvering his venture every day by taking the same risks of getting caught or left without a buck against nation- or even Internet-wide competitors. His venture is under continuously uncertain and unpredictable conditions which is, in addition, rather directly affected by legislation.

For Average-Joe the situation seems odd. The risk compensated return is not that desirable after all. Questions arise:
  • Does he know something about the market the others (we, customers, competitors) do not know?
  • Are the officers of law for some reason on his side or just too busy with other cases of law offending?
  • Hence, does he have some institutional competitive advantage plus entry barrier for new entrants?
  • Or put it in a simply way - Is he just so ignorant about the downside risk and sees only positive outcomes of this venture - even if it would only produce loss for him?

We are not claiming that illegal business activities should be encouraged. Instead we use this real-life case to shed some light on the sources of competitiveness in a really really micro level. What do we then need in order to bring this type of observed case to the general level? Financial statements - the cost structure and profitability of the business. Thus, we would be able to analyze the success of the venture and possible innovation(s) embbeded in it. Similarly, we would able to compare this business activity with general development in that specific industry. In addition, this data would provide groundings for evaluating the predictors of the sources of competitiveness in any industry.